§07 / Privacy

Privacy policy.

What we collect, why, and what you can ask us to do about it.

Last updatedMay 8, 2026
01

Who we are

aagency is a small studio based in Amsterdam, Netherlands. We design and build websites on HubSpot CMS. We are the data controller for any personal data you share with us through this site.

02

What we collect

We try to collect as little as possible. In practice that means:

  • Anything you put in our contact form: name, work email, optional company, and the message you write.
  • Basic, anonymised analytics about which pages get visited and roughly where in the world from (country level, never your address).
  • If you email us, the contents of your email — same as any other inbox.

We do not buy lists, scrape contacts, or load tracking pixels you didn't ask for.

03

Why we use it

Plainly: to reply to you, to remember the conversation, and to understand which pages on this site are useful so we can improve them.

  • Replying to your messages — legal basis: your request to us.
  • Drafting a proposal if we move forward — legal basis: pre-contractual interest.
  • Aggregate analytics — legal basis: our legitimate interest in not flying blind.
04

Tools we use

We try to keep this list short. Today it is:

HubSpot
CRM, contact forms, email replies
Plausible
Privacy-friendly, cookie-less analytics
Fastmail
Email hosting
Notion
Internal notes about your project

Each of these has its own privacy practices. We have data processing agreements with all of them where applicable.

05

Cookies

This site uses one functional cookie to remember your preferences (theme, tweaks). It is set in your browser only and is never sent to us.

Our analytics tool does not set tracking cookies. There is no third-party advertising on this site, so there are no advertising cookies.

06

Who we share it with

We don't sell your data. We don't share it with anyone for marketing purposes. The only people who see what you write to us are:

  • The aagency partners and the engineer assigned to your project.
  • The processors listed above, in the strict scope of running their service.
  • Authorities, if compelled by law — we will tell you if that ever happens, unless we are legally prevented from doing so.
07

How long we keep it

If you write to us and we don't end up working together, we keep the conversation for 12 months and then delete it. If we do work together, we keep the relevant records for the duration of the engagement plus seven years (Dutch tax law).

Anonymous analytics is kept for 24 months.

08

Your rights

Under the GDPR you can ask us to:

  • Show you what we have about you.
  • Correct anything that is wrong.
  • Delete it (within the limits of the retention rules above).
  • Stop processing it, or move it somewhere else.
  • Object to our use of it, including the analytics.

Email info@aagency.digital and a real person will get back to you within a few days. You can also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if we mess up.

09

Changes

If we change this policy, we update the date at the top. Material changes — anything that affects what we do with your data — we will tell you about by email if we have one for you.
Questions about this document? Write to info@aagency.digital — a real person reads it.